About

Based in Santa Barbara, Oniracom is a collective of music industry specialists who partner with both artists and management to increase marketplace visibility and revenue.  We do this by developing powerful online presences in parallel with leading-edge interactivity and new media strategies.

Our websites are driven by ExpressionEngine, a flexible content management system. To achieve our mission, Oniracom provides any or all of the following in conjunction with full site development: streamline social networks; design marketing campaigns; create online stores; expand mailing lists; and most importantly, increase overall career visibility.

With decades of music industry experience, Oniracom also offers consultation on artist development as well as assistance with merchandising, production, marketing, world touring, and more. Our experience lives through growing artists from their infancy to international status. We do this while creating positive and lasting change in the global community with our support of numerous nonprofit and charity groups.

We provide Solutions for Dreamers.

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Sean Campos

President, Lead Engineer

Sean is a software engineer with a broad background in computer science and computer architecture. Sean studied under some of the most important contributors to the field of computer science at UCLA’s School of Engineering and Applied Science, including some of the original architects of both Unix and the internet. He has experience in projects requiring extensive knowledge of database architecture, distributed programming and artificial intelligence techniques. Sean’s education has provided him with a strong foundation in the theory behind Computer Science which allows him to quickly learn and adapt to the newest trends and developments in technology. Over the course of the next 10 years Sean sees himself participating in defining the next generation of technology, especially in terms of enhancing the communication of complex information between disparate systems across multifarious mediums, such as the internet.

Current Favorite Artists:
Highly variable from week to week, but if I have to pick right now: Buckethead, Modest Mouse, Pink Floyd (‘73-‘77)

Favorite Beatles Song:
Dear Prudence

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Jacob Tell

Vice President, Creative Lead

Jacob Tell manages premiere artist positioning in the music industry for web and new media development. With an educational background in film and politics, Jacob seeks world changing solutions for positive and creative humans. Jacob embraces technology-driven solutions striving to make them accessible for all to enjoy. With an appreciation for nature and hope for the future of human ecology, Jacob supports environmental & political leaders and aims to further meld artistry and science. Promoting “Solutions for Dreamers” is not merely the slogan of Oniracom & Oniric Records, but his vision for positive and lasting change.

Current Favorite Artists:
Phish, Wilco, Matthew Mcavene, Oingo Boingo, Fleet Foxes, Bon Iver, Built to Spill, Flight of the Conchords, Talking Heads

Favorite Beatles Song:
Tomorrow Never Knows

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Mike Wald

Director of Web Development, Project Manager

Mike has been involved with technology since playing on his first Apple in 1988. Educated as an Ecological Anthropologist, he brings both scientific and sociological insight to every project. Having developed web sites for over 10 years, Mike has worked with a broad spectrum of technologies and even broader list of media. His main goal at Oniracom is to make complex sites work beautifully.

Current Favorite Artists:
Ben Folds Five

Favorite Beatles Song:
Come Together

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Tyler Singletary

Director of Business Development

Tyler has been working in computer and web technology for over ten years in everything from software development and support to futurism and strategic growth.  At Oniracom from its inception in 2001, Tyler provides advice, an editorial eye, and a keen business sense derived from his experience in such diverse industries as law, education, and media.  An amateur musician and composer, he also appears on Oniric Records’ SFD Season 2 under the name “You Are Here.”

Current Favorite Artists:
Wild Beasts, Nurses, Tyondai Braxton

Favorite Beatles Song:
Within You/Without You

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Ed. Mercadillo

Artist Relations Director

Ed. Mercadillo has been working for Oniracom for 5 years as the Artist Relations Director.  In his time at Oniracom, Ed. has increased his expertise and knowledge of the crossroads between music and technology, and how to effectively manage the relations of a service-based company.  He is also known for his comprehensive, up-to-the-minute knowledge of the contents of Kanye West’s blog.  Ed.‘s passions include live music and the newest iPhone.

Current Favorite Artists:
Matthew McAvene, Marc B.

Favorite Beatles Song:
The one that goes like this “hey hey we’re the beatles, and people say we monkey around”

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Brendan Moore

Director of New Media

Brendan came to Oniracom with a degree in Communication Studies and work experience in public relations, technology, and the music industry.  He is able to combine his skills and expertise from each industry to direct the New Media department and find creative and effective ways for fans to interact with content in order to actualize management goals.  Brendan also serves as Oniric Records’s Head of Development and is an accomplished live music photographer.

Current Favorite Artists: 
Delta Spirit, Trevor Hall, Kings of Leon, Bon Iver

Favorite Beatles Song:
Happiness is a Warm Gun

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Jimmy Straayer

Director of Marketing

Jimmy holds bachelor of science degrees in Marketing and International Business and has extensive work experience in the Information Technology field.  He is passionate about music, technology and learning.  Jimmy blends his education, experience and passions together to perform his role as Director of Marketing.  Because learning is one of his passions, Jimmy is constantly researching the ever-changing music, technology and marketing industries.  He uses this knowledge to create the best solutions for Oniracom’s clients and continues to find new ways to leverage the power of the internet to further connect artists to their fans.  As a fellow artist himself, Jimmy knows what it’s like to be a hard-working musician and the importance of creating, maintaining and enhancing an online presence.  Whether he’s working with an international superstar act or a band that’s just starting out, Jimmy applies this “musician empathy” mindset to all of his clients. 

Current Favorite Artists:
Mason Jennings, The Black Keys, The Whigs, Voxtrot

Favorite Beatles Song: (this will change weekly)
A Day In The Life

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Tad Wagner

Art Director

As the head of Oniracom’s design department, Tad is committed to producing beautiful work. He is developing a passionate and friendly team that works together to help clients solve just about any design need.

Tad is sought out to add his touch to a broad range of creative projects.  He has been featured in local art galleries, on numerous online communities and has contributed to an extensive collection of independent recordings. Tad loves to explore museums but is just as happy drawing with kids.

Current Favorite Artists:
Grizzly Bear, Andrew Bird, Fleet Foxes

Favorite Beatles Song:
Something

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Brandon Waybright

Lead Designer

Brandon Waybright is a graphic designer and visual artist who strives to push boundaries with every project. He has been pinned as an up and coming designer to keep an eye on and has been a featured artist on numerous design blogs.  His creative work has led to various gallery exhibits in the Santa Barbara area and to his reception of the Askew Art award.  Brandon always keeps his eye open for new ideas, and believes that good design can bring change.  He looks to creative artists such as Jim Henson as his inspiration. His strongest desire is that his work will inspire people towards a better view of the world.

Current Favorite Artists:
Jim Henson, Bob Dylan, Luigi Ghirri, Matt Maust, Van Gogh, Jesse LeDoux, Jason Munn, John Solimine.

Favorite Beatles Song:
Get Back

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Lauren Salaun

Designer

Lauren Salaun is a graphic designer with a Bachelor’s Degree in Studio Art and Communication Studies and an extensive background in advertising and photography. She is experienced in sales and promotions, public relations, and music and is able to draw on these diverse skills to create innovative design solutions for various projects. She has a passion for art and media that drives her to seek new ideas and competitive designs in order to create the best solution for the client.

Current Favorite Artists:
Kings of Leon

Favorite Beatles Song:
Sgt. Pepper’s Lonely Hearts Club Band

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Adam Cohen

New Media Specialist

Adam joined the Oniracom team while finishing up college at UC Santa Barbara, where he studied Communication and Exercise & Health Science. With a passion for art, music, and philanthropy, Adam truly feels at home in the Oniracom family. Coupling these passions with professional experience in marketing and event planning, Adam brings creativity and drive to every project he has, and incorporates great enthusiasm and optimism as the foundation of his work ethic and personality. Having gained extensive knowledge of the relationship between technology and the music industry during his time at Oniracom, Adam is excited to be at the forefront of discovering new and exciting ways to utilize technology to best benefit both the artist and the fan.

Current Favorite Artists:
Mason Jennings, Joni Mitchell, K’naan, Jack Johnson, Brett Dennen

Favorite Beatles Song:
Let it Be

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Drew Franklin

Developer

Equal parts musician and geek, Drew enjoys keeping his ear to the ground of this crazy internet thing. The internet teaches Drew everything from clean minimalist code to how to ignore your lizard brain (wikipedia it) when it tells you the song you are writing is no good.

Although Drew wanders around all of the many roles at Oniracom, he is developer at heart. He enjoys seeing the transition of our designers’ great designs to a working website.  Drew sees what he does as a evolving craft and loves coming to Onircom to hone his skills, learn from his extremely talented co-workers, and make great websites.

Current Favorite Artist:
Joe Purdy’s Last Clock On The Wall, David Bazan’s Curse Your Branches, Rosie Thomas’ These Friends Of Mine

Favorite Beatles Song:
Cheating and refuse to pick one, but I have covered Nowhere Man and Hey Bulldog with previous bands and love them both.

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Mallory Reulman

New Media Specialist

Mallory began working at Oniracom while finishing up her degree in Communication and Technology Management at UC Santa Barbara. After discovering a growing interest in digital communications, she began to follow the developing trend of online marketing, which eventually led her to Oniracom.

While at Oniracom, her interest in social marketing developed into a passion for discovering new mediums, strategies and tactics to reach music fans. Being able to work alongside a motivated team of talented individuals provides a great platform to apply both her skills and interests in the industry.”

Current Favorite Artists:
Why?, Incubus and Cat Power

Favorite Beatles Song:
Day Tripper

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Jimmy Grablev

Developer

A lot has changed on the web since Jimmy first started creating web sites, but he still finds web development exciting and challenging.  Jimmy has been continuously learning about the web and web programing for over a decade through school, books, online guides, and practical experience. He is graduating from California Polytechnic State University soon where he is studying Computer Science.

Current Favorite Artists:
Greenday, Jack Johnson, 80’s

Favorite Beatles Song:
Help!