http://oniricdns.com/index.php en info@oniracom.com (Oniracom) Copyright 2010 2010-03-09T02:16:25+00:00 http://www.oniracom.com/news/oniracom_interviewed_on_make_it_works_jeremys_desktop/ http://www.oniracom.com/news/oniracom_interviewed_on_make_it_works_jeremys_desktop/ What makes a good website? How do you start building a website? Learn all this and more this week on Jeremy’s Desktop. Join Jeremy and the guys from Oniracom to find out what you need to make your website a smashing success. Oniracom is the company responsible for the websites of Jack Johnson, John Legend, Matt Costa and countless other music sensations. We’ll get the scoop from them on how they go about creating these works of art – from the story board to content dissemination. See what these experts say are the 3 things every website must have. About Oniracom What makes a good website? How do you start building a website? Join Jeremy and the guys from Oniracom to learn what you need to make your website a smashing success. Oniracom is the company responsible for the websites of Jack Johnson, John Legend, Matt Costa and countless other music sensations. We’ll get the scoop from them on how they go about creating these works of art – from the story board to content dissemination. See what these experts say are the 3 things every website must have. Fast-Forward 17 minutes… Tue, 09 Mar 2010 02:16:25 -0800 http://www.oniracom.com/news/listen_to_this_new_matt_costa_track_permanent_vacation/ http://www.oniracom.com/news/listen_to_this_new_matt_costa_track_permanent_vacation/ Oniracom built this free MP3 widget for Matt Costa.  We got a bit of press in the OC Weekly too! ​Visit MattCosta.com right now for your chance to download new song, “Permanent Vacation,”  from the Huntington Beach Brushfire artist. But don’t think you don’t have to put (a little) work into it—by either posting on Facebook, tweeting or joining the Costa mailing list, you can get the track for totally free. While it’s definitely a deviation from the usual ultra pleasant Costa M.O. we’re all used to—sunshine, Astairs, roses, et al—the track may just be a pleasant surprise for you fans out there waiting for fresh material. Hope you like the Doors. And reverb. Mon, 01 Mar 2010 19:09:55 -0800 http://www.oniracom.com/news/oniracom_featured_in_bobby_owsinskis_music_3.0_book/ http://www.oniracom.com/news/oniracom_featured_in_bobby_owsinskis_music_3.0_book/ Author Bobby Owsinski’s “Music 3.0: A Survival Guide for Making Music in the Internet Age” features an interview with me (Jacob Tell) about Web 2.0, new media and social marketing.  The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in the new music world - and how do you make money? Intro to Jacob Tell’s Interview: Jacob Tell’s Oniracom is a new breed of company that provides a full line of digital services to artists, labels, and management.  Starting his career running the computer systems on the road and coordinating the merch for Jack Johnson, Tell put the big picture into context by watching the interaction between artist, management, and promoter in different venues around the world.  Helping artists in the digital space before there was a YouTube, MySpace, or Facebook, Jacob has watched the development of Web 2.0 and learned how an artist can best take advantage of it along the way. Pick up a copy at Amazon today! Tue, 01 Dec 2009 19:44:24 -0800 http://www.oniracom.com/news/visibility_coach_interviewed_on_colorados_9_news/ http://www.oniracom.com/news/visibility_coach_interviewed_on_colorados_9_news/ Enjoy this interview with the Visibility Coach on Colorado’s Channel 9 News as he talks about his newest book “It’s Not Who You Know, It’s Who Knows You!”  The website we built for the Visibility Coach is shown during the clip.  Also there is an excerpt in the book that discusses Oniracom as a company. Fri, 20 Nov 2009 08:06:28 -0800 http://www.oniracom.com/news/this_is_what_we_do/ http://www.oniracom.com/news/this_is_what_we_do/ Excerpt from the Book: “It’s Not Who You Know, It’s Who Knows You! – The Small Business Guide to Raising Your Profits by Raising Your Profile” (©2009 John Wiley & Sons) by David Avrin, The Visibility Coach But creating confidence in your buyer is more that simply touting a capability, it’s asserting a leading role. While others may say, ‘‘We can do that,’’ market leaders will remind us, ‘‘This is what we do.’’ For example, most web design firms boast that they can do everything from layout, design, and functionality, to search engine optimization, incorporation of social media, and even managing your Podcasting. While it’s certainly smart to have a broad array of capabilities, what then separates you from the thousands of other companies that tout the same capabilities? Price? Yikes! Who really wants to be the ‘‘low-cost leader?’’ Not me. Web development firm Oniracom, based in Santa Barbara, California, is populated by an eclectic mix of casually dressed, twenty-something, slightly Bohemian, environmentally friendly, cyber-geeks (and I say that with all affection). They have assembled much of the same broad-range, leading-edge, Web development capabilities claimed by others in their space. The difference is that they specialize in creating a Web presence and online fan connection for music groups and rock bands. They love music and this is what they do. In fact, they have created web sites and fan-based social media integration and capabilities for top music performers such as Jack Johnson, the Counting Crowes, John Legend, The Wailers and Lenny Kravitz. If a major record label or management company were to approach most Web firms and asked them if they could create a ‘‘killer web site’’ for their artists, what do you expect the response to be? ‘‘We certainly can!’’ they will reply. The leaders at Oniracom, by contrast, will simply smile and say confidently: ‘‘This is what we do.’’ They will then go on to show the broad portfolio of musician web site and promotional efforts they have created. In a head-to-head competition, who do you think the music exec is going to go with? It’s not even a question. Why take a chance? There is way too much on the line. It’s also much easier for them to sell the decision to hire Oniracom to their superiors or stakeholders. ‘‘They’re the best at this,’’ they’ll say. ‘‘This is what they do.’’ Remember: in the end, the specialist is the safe choice. The specialist knows how to get it done because this is what they do. All things being equal (and remember, we can never allow anything to be equal!) the specialist will most often win the day. As long as your services are priced competitively, your niche will make you an attractive (and safe) choice for those looking to get it done right. And isn’t that the kind of client and customer we are trying to attract? Fri, 09 Oct 2009 18:36:07 -0700 http://www.oniracom.com/news/billboard.com_covers_oniracoms_jack_johnson_twitter_widget/ http://www.oniracom.com/news/billboard.com_covers_oniracoms_jack_johnson_twitter_widget/ We recently launched the new Jack Johnson Music for his upcoming “En Concert” release.  The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products.  Billboard.biz covered our Twitter widget: Jack Johnson is harnessing the power of his Twitter followers to promote his new live album. Users send a form letter (form tweet?) to their followers and in return will get a free MP3. Nice. It’s simple, probably cost next to nothing, and will most likely be very effective. Oniracom, the company that runs Johnson’s website, offers a case study on its efforts to increase Matisyahu’s Twitter following and improve his Twittering. (For example, Matisyahu generated buzz by inviting five Twitter followers to his band rehearsal). (Mashable) Read the Billboard Article Thu, 24 Sep 2009 19:57:25 -0700 http://www.oniracom.com/news/mashable.com_covers_oniracoms_jack_johnson_twitter_widget/ http://www.oniracom.com/news/mashable.com_covers_oniracoms_jack_johnson_twitter_widget/ We recently launched the new www.jackjohnsonmusic.com for his upcoming “En Concert” release.  The launch includes a brand new website layout, updated online store complete with digital downloads (integrated with physical merchandise shipments) and a social media campaign to promote the products.  Mashable.com covered our Twitter widget: It’s really simple: just head on to twitter.jackjohnsonmusic.com. There’s a premade Twitter message there (you can add 24 more characters if you like) that promotes the new album, titled En Concert, and all you need to do is login into your Twitter account and send it. The download of the promised tune (it’s a 192 kbps MP3) will start automatically. Read the Mashable Article Wed, 23 Sep 2009 19:55:58 -0700 http://www.oniracom.com/news/turning_website_visitors_into_facebook_fans_with_the_fan_box/ http://www.oniracom.com/news/turning_website_visitors_into_facebook_fans_with_the_fan_box/ Over 8 million users become fans of Facebook Pages every day to connect with their favorite public figures and organizations and get updates directly in their streams. Now, users can connect with brands, musicians, celebrities, businesses, and more, whether they’re on or off Facebook. Today, we’re excited to launch the Fan Box, a Facebook Connect-enabled social widget that Page owners can add to their websites to allow users to fan and view the accompanying Facebook Page stream. With the Fan Box, brands can bring content from their Facebook Page into their website and help convert website visitors into Facebook fans. Users can view the most recent posts from the Page, see a list of other fans (including their friends), and, most importantly, become a fan without leaving the site. Additionally, if a user visits the site and isn’t logged in to Facebook, the user can log in and become a fan directly inline as well. How does this relate to Oniracom? Others implementing the Fan Box on their websites today include ABC News, NPR, World Wildlife Fund, (RED), BlackBerry, Lance Armstrong/Livestrong, Roger Federer, Lenny Kravitz, Kings of Leon, Tide, and Herbal Essences. Yes, we implemented this on Lenny Kravitz website and social network destinations.  Thank you to the Facebook development team who are incredibly easy to work with. Read More Here… Mon, 06 Jul 2009 20:01:19 -0700